That persistent feeling—the one where decisions that once came naturally now leave you frozen between options—isn’t just routine business overwhelm. It’s a signal that you’ve reached the edge of transformation.
This edge feels different from normal business challenges. It shows up as a deep-seated frustration that strategy alone can’t solve. It manifests when choices that should be clear become impossibly complex. It appears when the business you’ve built no longer aligns with who you’ve become.
When Your Decision Process Signals Deeper Change
Being unable to move forward despite adequate information typically gets addressed as an analytical problem: gather more data, refine your process, clarify your criteria. Yet the business owners I work with discover something profound—their inability to choose isn’t about insufficient information. It’s about standing at the threshold of transformation.
Gary, the founder of a thriving design firm, expressed it this way: “Prior to working with Victoria, I was feeling lost and confused on my overall purpose. I wanted to get re-focused, regrouped and back on track with my business in an intentional way. I moved through doubt, confirmed my purpose and came away with clarity, focus and inspired to re-launch my business.“
Gary’s experience reveals what true transformation requires. Not just better decision-making tools, but a fundamental re-imagination of what his business could be when aligned with his authentic self.
The Five Signs You’re Ready for Re-Imagination
How do you distinguish between routine business challenges and the call for deeper transformation? These five signs consistently appear at the threshold of significant change:
- Choices That Once Flowed Now Feel Impossible
When you find yourself stuck between equally compelling options, unable to move forward despite adequate information, you’re experiencing more than indecision. This frozen state often stems from trying to make choices using outdated frameworks that no longer align with who you’ve become.
As one client shared: “I kept weighing pros and cons endlessly. Every option seemed both right and wrong simultaneously. What I didn’t realize was that I was using criteria from who I used to be, not who I’d become.”
- Success Feels Hollow Rather Than Fulfilling
Perhaps the most confusing signal comes when you achieve what you’ve been working toward, yet feel strangely empty about it. This disconnect occurs when your external achievements no longer align with your internal evolution.
Kim, a marketing professional, described this moment: “I had been working for others as a marketing and sales professional knowing that it was getting close to time for me to explore starting my own business. Throughout the program, I uncovered so many things about myself. I saw more clearly who I am with the discovery of my genius, my gifts that I contribute, and my strengths.”
- Your Inner Vision and Business Reality Have Diverged
You may notice an increasing gap between the business you find yourself leading and the one you see in your mind’s eye. This growing dissonance creates constant low-grade frustration that no operational fix seems to resolve.
The misalignment isn’t just uncomfortable—it’s unsustainable. The energy required to maintain this gap eventually exceeds what you can give, forcing either retreat or transformation.
- You’re Asking Deeper Questions
At the edge of transformation, your questions change from “How do I optimize this process?” to “Why am I doing this at all?” From “What’s the best strategy?” to “What’s the purpose behind my work?”
These existential questions aren’t signs of giving up. They’re invitations to re-imagine what your business could be when fully aligned with your authentic self.
- Solutions That Worked Before No Longer Suffice
You’ve implemented the strategies, hired the consultants, restructured the operations—and still, something fundamental feels misaligned. This persistent discomfort despite taking all the “right” actions signals that the transformation required goes beyond surface-level change.
A financial advisor in my community noted: “Prior to participating in the transformation program, I was so afraid that combining spirit with business would mean that I would have to ditch my job, go on a vision quest and start anew. To my surprise, I did not have to go out and start all over; I just needed to develop the tools to integrate my soul into my work.”
The Liminal Space Between What Was and What Could Be
This threshold—the edge between your current reality and the transformed future that calls you—is a liminal space. Not fully in the old way of being, not yet in the new. It’s uncomfortable precisely because it’s meant to be temporary.
Many business owners try to eliminate this discomfort through quick fixes rather than honoring it as a necessary passage. They add more processes, hire different team members, restructure operations—all without addressing the fundamental call for re-imagination.
The feeling of being unable to move forward isn’t a problem to solve; it’s a doorway to walk through.
Re-Imagination: Beyond Problem-Solving to Transformation
True re-imagination isn’t about fixing what’s broken. It’s about creating space for what wants to emerge. This distinction is crucial for business owners facing transformation.
When Abbey reached this threshold, she shared: “What I loved about the workshop is the way Victoria bridges the gap between business and personal life. Most workshops and retreats focus on one or the other. Being able to see how they are intertwined and connected provided me with a cohesive view and clarity around ways I can ‘BE’ and do things differently.”
Re-imagination begins with recognizing that your business isn’t separate from your personal evolution. They’re intrinsically connected, each informing and shaping the other.
Four Practices for Navigating the Edge of Transformation
Standing at this threshold requires different tools than conventional business operations. These practices create the conditions for authentic re-imagination:
- Create Spaciousness for New Possibilities
Transformation requires space. Not just in your calendar, but in your mind and heart. Create deliberate pauses in your business rhythm to allow new possibilities to emerge.
This doesn’t mean abandoning your commitments or responsibilities. Rather, it means creating intentional containers for reflection alongside your action.
- Listen Differently
At the edge of transformation, the insights you need often come through channels you’ve been trained to ignore in business—your body wisdom, your intuitive knowing, your emotional signals.
Developing practices that honor these ways of knowing creates access to guidance that analytical thinking alone cannot provide.
- Engage With Transformational Questions
Certain questions have the power to shift your perspective and open new possibilities. Rather than focusing solely on problem-solving questions (“How do I fix this?”), engage with transformational ones:
- What if this challenge is actually pointing me toward my next evolution?
- What am I being called to let go of that no longer serves my vision?
- What becomes possible if I align my business with who I’m becoming rather than who I’ve been?
- What structures would support my authentic expression rather than constraining it?
- Find Guides Who See Your Potential
Transformation isn’t meant to be navigated alone. The business owners who move most gracefully through this threshold find guides who can see both their current reality and their emergent potential.
As Kris shared: “I’ve attended the workshop three times so far and each time I get something new. When I attended last time, I wanted to get clarity and find what sends me down my slippery slope to burnout. I discovered that I’m doing a lot of the right things and what I do that knocks me out and how to recognize them.”
The right guide doesn’t just offer strategies. They create a safe container for your transformation while holding a clear vision of what’s possible on the other side.
From Frozen to Flowing: The Liberation of Aligned Choice
When you honor the call for re-imagination rather than fighting against it, something remarkable happens. The feeling of being stuck that felt so frustrating begins to transform into aligned clarity.
Terry’s experience illustrates this shift: “The sense of clarity from knowing and embracing my Soul’s Intention makes my decision making process faster and simpler. More importantly, I am able to clearly communicate to others what I am here for and how it shows up in my work.”
This clarity doesn’t emerge from more analysis or better decision frameworks. It comes from aligning your business with who you truly are.
The Courage to Re-Imagine
Standing at the edge of transformation requires courage. Not the adrenaline-fueled bravery of crisis, but the quiet fortitude to remain present with uncertainty as new possibilities emerge.
The business owners I work with discover that this threshold—uncomfortable as it may be—holds the seeds of their next evolution. By honoring it as a passage rather than a problem, they create the conditions for authentic transformation.
Your inability to move forward with confidence isn’t a failure of leadership. It’s an invitation to re-imagine what your business could be when fully aligned with your authentic self.
If you’re standing at this threshold, recognize it as the beginning of transformation rather than a problem to solve. The discomfort you feel isn’t directing you to retreat—it’s inviting you forward into re-imagination.
Ready to explore what might be possible on the other side of this threshold? Let’s connect and illuminate the path forward.