Ready to Transform
Your Business & Life?
You’ve built a successful business, but something’s missing. You’re exhausted, overwhelmed, and know there has to be a better way.
We guide you through a bespoke, holistic process that connects your personal fulfillment with professional success—helping you create the thriving, soul-aligned business you’re meant to lead.
Our Mission
To empower overwhelmed business owners to step into a soul-aligned business that lights them up, transforming their exhaustion into energy and their struggles into success—without sacrificing what matters most.
At Heart & Soul CEO, we empower overwhelmed business owners to transform their exhaustion into energy, their confusion into clarity, and their struggles into success. Through our proprietary R.I.S.E.™ Methodology, we guide you to create a thriving, soul-aligned business that truly lights you up – without sacrificing what matters most.
We believe that when you align your business with your authentic self, both your personal fulfillment and professional success naturally flow. That’s why we take a holistic approach, addressing both the practical and spiritual aspects of business ownership, moving at your pace while providing the structure and support you need to make lasting changes.
Our work together goes beyond traditional business coaching. We help you rediscover your passion, reconnect with your purpose, and create the business path that truly aligns with who you are—whether that means transforming your current business, pivoting in a new direction, or making a conscious transition to something entirely different. Because we understand that true success isn’t just about profits—it’s about creating a business and life that energizes rather than depletes you.
Our Values
Integrity
at the center of which is to continue to grow personally and professionally, develop greater self-awareness and trust, through taking steps to consistently walk our talk, own our mistakes, adjusting to stay on course, and being there for our clients free of hidden agendas.
Authenticity
for us is not just about accepting the surface level appearance of who someone thinks they are, but to dive deep and help them to see and live as the full beautiful authentic being they are at the soul level. It’s about being REAL, showing up along the way and the continuous process of discovering more of who we really are.
Alignment
of head, heart, and hand with the Soul’s Intention™ and how we’re designed to operate in the world. Where actions taken, words spoken or written, and the way we show up in business and life are aligned and congruent.
Love
is embedded within and wrapped around everyone we work with and everything we do. 99.9% of our clients have experienced one or more significant challenges in their life and/or business, especially in the world of relationships. Many of them toxic and/or dysfunctional. These challenges have left dark shadows (Dark Dragons) which keep them stuck or stay lurking in the wings just ready to jump out and derail them completely. Love is what enables us to connect and refrain from judgment, for everyone has their own journey and does the best they can with where they are at any given moment in time.
Commitment
to what is in the highest good for all involved. It is through commitment that we don’t give up, we let go when it’s time and we fiercely hold each other and our clients to their highest and best. Sometimes that means facing the Dark Dragons until they no longer exist.
Self-awareness
in connection with spirit enables us to be intuitively present for our clients as we work with them to expand their own self-awareness and trust within themselves.
Our Story
With her background in business, when Victoria Lynne Hannu first started in business with her husband and soul mate Cris, the first thing she did was to create a business plan. At the time, creating a business plan for a business that included an industry (coaching) that was in its infancy was challenging. Victoria came away from the process with the question “How do I create a business reflective of who I am, that is values aligned with me, and what I am here to do? Thus began the journey to Heart & Soul CEO and the work we do with our clients using our R.I.S.E.™ Methodology.
As the first full entrepreneur in her family, the journey to today had many twists and turns along the way, many triggered by self-doubt and the fact that leaving corporate for Victoria was a running away from rather than a running towards what was calling her. Along the way, quite unexpectedly, in 2005 she and Cris became the full guardians and later parents of their first grandchild. This twist and all the family drama it brought with it have significantly informed the work we do with our clients today. We have a deep understanding of the dynamics, and their impact, our clients are up against with business and the different levels of their life in ways that almost no-one else does.
Thus, our holistic human-centered approach to business. In truth, we discovered that when you are leading a business, there is no true separation of life and business. How you show up and what you experience in your personal life affects your business and vice versa. We’ve been on the big roller-coaster journey of struggle, so you don’t have to.
“When Victoria began her work with the Mountain Phoenix Community School governing council, the school was divided and lacked clarity of vision and direction. Throughout her time working with the school leadership, she displayed courage, perseverance, and a collaborative spirit in addressing challenges facing the young school. Mountain Phoenix has since grown and is a stronger thriving organization because of Victoria’s contributions. Those of us familiar with the school’s evolution are grateful for her service.”
The Way We Work
At the center of our work is Heart and through it, connection to Spirit (Source, God, Universe, etc.) in, around and through the work we do with you to:
Re-Imagine
Shift your perspective and re-imagine your world and what’s possible
Illuminate Your
Authentic You
Lead from who you really are at your core, the you that you came here to be
Structure &
Strategy
Create the structures and have the strategies to support you and your business to Thrive
Evolve &
Elevate
Expand and grow into the next level of you and business with greater ease and grace
We Believe in You
If you’re ready to transform your business and life to ones that light you up, then let’s connect and see if our services are a fit to support you in that transformation. You don’t have to do it alone.
“Victoria wasted no time during our consultation and dived right into helping me rework my Services kit. She aided me in adjusting my offerings, with better language and structure, so I could help my leads see more value in my work. I walked away from our call with a big list of actionable steps and was able to implement them immediately. After that, I sold a new offering within a week! Thanks Victoria!”