Apr 9, 2025 | Leadership Development, R.I.S.E., Re-Imagine
That persistent sense of frustration you’re feeling isn’t just stress—it’s a signal. When success on paper doesn’t match your inner experience, when decision-making becomes increasingly paralyzing, when your business systems create more chaos than clarity—these aren’t failures. They’re invitations to transformation.
And right now, that invitation is being amplified by the economic and political environment surrounding us.
The Reality We’re Facing
Business leaders are navigating an environment where tariff details are “being changed on a near-daily basis” and political uncertainty is weighing heavily on investment decisions (Deloitte Insights). This uncertainty dampens business confidence and capital expenditures as firms await clarity before committing to long-term investments (Russellinvestments)
For many of my clients, this external chaos mirrors an internal reality they’ve been experiencing for months or even years—a deepening disconnect between their business’s external success and their personal fulfillment.
The Opportunity Within Disruption
What if this moment of uncertainty isn’t just another business challenge to overcome, but an invitation to fundamentally Re-Imagine your relationship with change itself?
The first component of our R.I.S.E. Methodology—Re-Imagine—offers a powerful framework for transforming periods of disruption into catalysts for authentic growth.
Re-Imagining isn’t about abandoning what you’ve built. It’s about recognizing how every challenge and victory has prepared you for this pivotal moment of transformation.
From Reaction to Re-Imagination
When faced with uncertainty, most business leaders default to one of three responses:
- Freezing in decision paralysis, waiting for clarity that may never come
- Doubling down on old strategies that worked in the past but may not serve the future
- Making reactive decisions based on fear rather than aligned vision
Re-Imagining offers a fourth path—one that transforms external disruption into internal clarity.
What Re-Imagining Makes Possible
One client came to me when policy changes threatened to disrupt their entire supply chain. Rather than simply reacting to the immediate challenge, we used this moment to
Re-Imagine their entire approach to business resilience.
“I’ve increased my confidence to stay on course, elevated my playing field of people, and I’m very seldom pushed off course by others.” — Gina Fontaine
Through our work together, they:
- Released limiting beliefs about what was possible in their industry
- Reframed the relationship between their business and regulatory environment
- Transformed reaction patterns into response capabilities
- Expanded their perspective to see possibilities previously hidden from view
The result wasn’t just a more resilient supply chain—it was a transformational shift in how they approached leadership during uncertainty.
Your Path Forward
Re-Imagining begins with a simple yet profound question: What if this period of uncertainty is actually preparing you for your next evolution as a leader?
Here are three steps to begin your own Re-Imagining process:
- Identify the pattern, not just the problem: What deeper patterns does this current uncertainty reveal about how you navigate change?
- Question your assumptions: What beliefs about your business, industry, or leadership are you treating as fixed that might actually be flexible?
- Author a new story: How might you reframe this period not as an obstacle to overcome but as a catalyst for transformation?
The leaders who thrive in uncertain times aren’t those who resist change, but those who harness it as an opportunity to bring their businesses into deeper alignment with who they truly are.
As one client shared after navigating a similar period of disruption:
“The sense of clarity from knowing and embracing my Soul’s Intention makes my decision-making process faster and simpler. More importantly, I am able to clearly communicate to others what I am here for and how it shows up in my work.” — Terry Tomsha, Atomic Jellyfish Design
Moving Beyond Uncertainty
This isn’t about finding quick fixes for immediate challenges. It’s about transforming your relationship with uncertainty itself so that no matter what policy changes or economic shifts occur, you lead from a place of aligned confidence rather than reactive fear.
If you’re feeling the weight of uncertainty and sensing that there must be a better way forward, I invite you to schedule a chat with me. Together, we’ll explore how the R.I.S.E. Methodology can help you transform this period of disruption into a catalyst for authentic, aligned growth.
Schedule a Chat with Victoria
Mar 26, 2025 | Article, R.I.S.E., Re-Imagine
That persistent feeling—the one where decisions that once came naturally now leave you frozen between options—isn’t just routine business overwhelm. It’s a signal that you’ve reached the edge of transformation.
This edge feels different from normal business challenges. It shows up as a deep-seated frustration that strategy alone can’t solve. It manifests when choices that should be clear become impossibly complex. It appears when the business you’ve built no longer aligns with who you’ve become.
When Your Decision Process Signals Deeper Change
Being unable to move forward despite adequate information typically gets addressed as an analytical problem: gather more data, refine your process, clarify your criteria. Yet the business owners I work with discover something profound—their inability to choose isn’t about insufficient information. It’s about standing at the threshold of transformation.
Gary, the founder of a thriving design firm, expressed it this way: “Prior to working with Victoria, I was feeling lost and confused on my overall purpose. I wanted to get re-focused, regrouped and back on track with my business in an intentional way. I moved through doubt, confirmed my purpose and came away with clarity, focus and inspired to re-launch my business.“
Gary’s experience reveals what true transformation requires. Not just better decision-making tools, but a fundamental re-imagination of what his business could be when aligned with his authentic self.
The Five Signs You’re Ready for Re-Imagination
How do you distinguish between routine business challenges and the call for deeper transformation? These five signs consistently appear at the threshold of significant change:
- Choices That Once Flowed Now Feel Impossible
When you find yourself stuck between equally compelling options, unable to move forward despite adequate information, you’re experiencing more than indecision. This frozen state often stems from trying to make choices using outdated frameworks that no longer align with who you’ve become.
As one client shared: “I kept weighing pros and cons endlessly. Every option seemed both right and wrong simultaneously. What I didn’t realize was that I was using criteria from who I used to be, not who I’d become.”
- Success Feels Hollow Rather Than Fulfilling
Perhaps the most confusing signal comes when you achieve what you’ve been working toward, yet feel strangely empty about it. This disconnect occurs when your external achievements no longer align with your internal evolution.
Kim, a marketing professional, described this moment: “I had been working for others as a marketing and sales professional knowing that it was getting close to time for me to explore starting my own business. Throughout the program, I uncovered so many things about myself. I saw more clearly who I am with the discovery of my genius, my gifts that I contribute, and my strengths.”
- Your Inner Vision and Business Reality Have Diverged
You may notice an increasing gap between the business you find yourself leading and the one you see in your mind’s eye. This growing dissonance creates constant low-grade frustration that no operational fix seems to resolve.
The misalignment isn’t just uncomfortable—it’s unsustainable. The energy required to maintain this gap eventually exceeds what you can give, forcing either retreat or transformation.
- You’re Asking Deeper Questions
At the edge of transformation, your questions change from “How do I optimize this process?” to “Why am I doing this at all?” From “What’s the best strategy?” to “What’s the purpose behind my work?”
These existential questions aren’t signs of giving up. They’re invitations to re-imagine what your business could be when fully aligned with your authentic self.
- Solutions That Worked Before No Longer Suffice
You’ve implemented the strategies, hired the consultants, restructured the operations—and still, something fundamental feels misaligned. This persistent discomfort despite taking all the “right” actions signals that the transformation required goes beyond surface-level change.
A financial advisor in my community noted: “Prior to participating in the transformation program, I was so afraid that combining spirit with business would mean that I would have to ditch my job, go on a vision quest and start anew. To my surprise, I did not have to go out and start all over; I just needed to develop the tools to integrate my soul into my work.”
The Liminal Space Between What Was and What Could Be
This threshold—the edge between your current reality and the transformed future that calls you—is a liminal space. Not fully in the old way of being, not yet in the new. It’s uncomfortable precisely because it’s meant to be temporary.
Many business owners try to eliminate this discomfort through quick fixes rather than honoring it as a necessary passage. They add more processes, hire different team members, restructure operations—all without addressing the fundamental call for re-imagination.
The feeling of being unable to move forward isn’t a problem to solve; it’s a doorway to walk through.
Re-Imagination: Beyond Problem-Solving to Transformation
True re-imagination isn’t about fixing what’s broken. It’s about creating space for what wants to emerge. This distinction is crucial for business owners facing transformation.
When Abbey reached this threshold, she shared: “What I loved about the workshop is the way Victoria bridges the gap between business and personal life. Most workshops and retreats focus on one or the other. Being able to see how they are intertwined and connected provided me with a cohesive view and clarity around ways I can ‘BE’ and do things differently.”
Re-imagination begins with recognizing that your business isn’t separate from your personal evolution. They’re intrinsically connected, each informing and shaping the other.
Four Practices for Navigating the Edge of Transformation
Standing at this threshold requires different tools than conventional business operations. These practices create the conditions for authentic re-imagination:
- Create Spaciousness for New Possibilities
Transformation requires space. Not just in your calendar, but in your mind and heart. Create deliberate pauses in your business rhythm to allow new possibilities to emerge.
This doesn’t mean abandoning your commitments or responsibilities. Rather, it means creating intentional containers for reflection alongside your action.
- Listen Differently
At the edge of transformation, the insights you need often come through channels you’ve been trained to ignore in business—your body wisdom, your intuitive knowing, your emotional signals.
Developing practices that honor these ways of knowing creates access to guidance that analytical thinking alone cannot provide.
- Engage With Transformational Questions
Certain questions have the power to shift your perspective and open new possibilities. Rather than focusing solely on problem-solving questions (“How do I fix this?”), engage with transformational ones:
- What if this challenge is actually pointing me toward my next evolution?
- What am I being called to let go of that no longer serves my vision?
- What becomes possible if I align my business with who I’m becoming rather than who I’ve been?
- What structures would support my authentic expression rather than constraining it?
- Find Guides Who See Your Potential
Transformation isn’t meant to be navigated alone. The business owners who move most gracefully through this threshold find guides who can see both their current reality and their emergent potential.
As Kris shared: “I’ve attended the workshop three times so far and each time I get something new. When I attended last time, I wanted to get clarity and find what sends me down my slippery slope to burnout. I discovered that I’m doing a lot of the right things and what I do that knocks me out and how to recognize them.”
The right guide doesn’t just offer strategies. They create a safe container for your transformation while holding a clear vision of what’s possible on the other side.
From Frozen to Flowing: The Liberation of Aligned Choice
When you honor the call for re-imagination rather than fighting against it, something remarkable happens. The feeling of being stuck that felt so frustrating begins to transform into aligned clarity.
Terry’s experience illustrates this shift: “The sense of clarity from knowing and embracing my Soul’s Intention makes my decision making process faster and simpler. More importantly, I am able to clearly communicate to others what I am here for and how it shows up in my work.”
This clarity doesn’t emerge from more analysis or better decision frameworks. It comes from aligning your business with who you truly are.
The Courage to Re-Imagine
Standing at the edge of transformation requires courage. Not the adrenaline-fueled bravery of crisis, but the quiet fortitude to remain present with uncertainty as new possibilities emerge.
The business owners I work with discover that this threshold—uncomfortable as it may be—holds the seeds of their next evolution. By honoring it as a passage rather than a problem, they create the conditions for authentic transformation.
Your inability to move forward with confidence isn’t a failure of leadership. It’s an invitation to re-imagine what your business could be when fully aligned with your authentic self.
If you’re standing at this threshold, recognize it as the beginning of transformation rather than a problem to solve. The discomfort you feel isn’t directing you to retreat—it’s inviting you forward into re-imagination.
Ready to explore what might be possible on the other side of this threshold? Let’s connect and illuminate the path forward.
Chat with Victoria
Feb 26, 2025 | Article, Breakthrough to Clarity, Evolve & Elevate, Illuminate, R.I.S.E., Re-Imagine, Structures & Strategies
The Courage to Question: Rebuilding Your Business Around Your True Self
The truth most business strategists won’t tell you? The most powerful moment in your business journey isn’t when everything works—it’s when you find the courage to question the very patterns that brought you success.
You’ve built your business through dedication, strategic decisions, and a willingness to meet expectations—both others’ and your own. These patterns created the foundation for your achievements. They’re familiar. Reliable. Proven.
Yet as you evolve, something shifts. The disconnect between who you’re becoming and how your business operates grows increasingly apparent. The patterns that once served you now feel constraining. The expectations that drove you forward now feel misaligned with your deeper truth.
This isn’t failure—it’s awakening.
The Pattern Recognition Moment
“I felt like my life was in chaos and knew I needed a change,” shares Kris, a business owner who reached this crossroads. “I had just transitioned a bunch in my personal life and my business felt like it was hanging on by a string.”
Kris’s experience mirrors what many successful business owners discover: the patterns that built your business aren’t necessarily the ones that will carry it—or you—forward.
This isn’t about identifying that something needs to change. This is about finding the courage to question patterns that have become so ingrained they seem inseparable from your success.
Beyond the Safety of the Known
“At the Retreat, I gained more clarity on some patterns I had that were stopping me from more growth,” Kris continues. “I learned more about who I was designed to be, which allowed me to embrace some things about myself I had previously pushed away.”
This willingness to examine established patterns opens the door to powerful realignment. Not through dismantling what you’ve built, but through creating space for your business to evolve alongside you.
“This self-kindness has made life easier,” Kris reflects. “I’m no longer trying to shut down a part of me that really wants to be seen, heard, and activated for my greatest success.”
From Questioning to Rebuilding
When you begin prioritizing your own alignment, questioning established patterns becomes not just necessary but transformative. Through the R.I.S.E. Method, I guide business owners through this journey of rediscovery and rebuilding:
First, you Re-Imagine your relationship with yourself, your business, and what’s possible when you lead from authentic alignment.
Then, you Illuminate Your Authentic Self—embracing the parts of you that have been waiting for expression in your business.
With this clarity, you create Structures & Strategies that support who you truly are, rather than who you thought you needed to be.
Finally, you Evolve & Elevate continuously, allowing your business to grow alongside your expanding vision.
The Courage to Continue
This isn’t about abandoning what works or dismantling your success. It’s about having the courage to question what no longer serves you and rebuild around what does.
“I realized that investing in myself was a self-nurturing step to take,” Kris shares. “This set the wheels in motion to pull me out of the quicksand I had felt so stuck in.”
Your willingness to question established patterns isn’t weakness—it’s wisdom. It’s not about starting over—it’s about aligning what you’ve built with who you’re becoming.
Ready to explore how questioning your established patterns could transform your business? Let’s connect for a Breakthrough Clarity Session where we’ll explore what’s possible when you build around your true self.
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